A digital marketing strategy is an important part of the overall marketing strategy of a business. Small businesses that are not using digital marketing need to understand the importance of it. Because for small business, digital marketing helps to thrive in today’s competitive landscape and lets you make your mark.

Maybe for a local company, marketing includes offline local advertising company but needs to include a healthy portion of digital marketing strategies to be successful and maximize the sales. A small business that is doing most or all of its business online needs to embrace a digital marketing strategy that helps it be seen by online users.

How Much Marketing Budget Small Businesses Allocate To Online Marketing?

Percentage of marketing budget spent on online marketing	Percentage of small business
Less than 20%	55%
21-40%	11%
41-60%	8%
61-80%	5%
81-100%	10%
Uncertain	11%

From this statistics, conclusion drawn is that more than half of the small businesses spend less than 20% of the marketing budget on online marketing. But its very important to grow your business.

However, for several small business digital marketing seem a tedious work, especially when it comes to using the correct tactics. You might get many questions in your mind such as:

– What are the correct tactics for your business?

– How to achieve the goals without wasting money and time?

– Where to start from to reach the correct target audience?

All these needs clarity. Digital marketing for your business will first require you to have some clarity about this.

Here are some tactics of digital marketing for your business.

Digital Marketing Tactics:

-Optimized Website:
Be sure about having an updated mobile friendly website that is easy for the users to navigate across all devices and has a clean design. Make sure your website loads quickly because consumers will abandon your site. Don’t forget to add calls-to-action that tell the customer what they should do.

-Local Search Marketing:
For small businesses it is the best strategy. Local search marketing consists of claiming and optimizing your business’s online settings so that you show up in relevant local searches. Specifically with the google your business can be listed with mapping and address giving a prospective customer what they need to visit your establishment.

-Create Shareable Content:
This strategy is all around giving prospective customer information about your product or service, as well as information in general. Everyone tries to sell, but those that can inform are more likely to get sales. Your content can build or break your digital marketing strategy.

The content should lie between What you want to say and What they (customers) are interested in, it will give your content a relevance.

Aim at producing content to which customers can connect their lives in some or the other way.

Make your content practical s that it offers real values to your customer.

-Focus on Social Media:
The type of media used, as well as how it is used, is dependent upon the type of business you have. If you put the ‘social’ aspect in your digital marketing and provide valuable content to your target audience, they will be much more likely to pay close attention to the few promotions that you mix in there. Linkedln, Facebook, Instagram, and others could be of great use for promotions as well as providing valuable information to the customers.

-Email Marketing:
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Emails are used for developing relationships with the potential and existing customers that help you generate leads and ensure their conversions. Now a days in every retail store, email id is the most common thing we all are asked for (the customer), make correct use of that to connect more with the customers.

-Search Engine Marketing:
This portion of marketing will let your business compete with the larger companies by being visible in search engines. For this you need to optimize your website in a way so that the search engines rank you ahead of other companies.

You can get complete information about SEO from: https://moz.com/beginners-guide-to-seo

Conclusion:

Digital Marketing is not only meant for large firms, but it is important for the small businesses as well. But from the statistics its evident that most of  the small businesses do not invest appropriate amount of money in digital marketing.

But digital marketing can help small businesses grow. Its not too difficult. Moreover here are some of the tactics that will surely help you.