In this war amongst brands, everybody is seeking customer’s attention and engagement.

Some of them get and some of them do not.

Whats the reason behind some of the brands not getting much attention from the customers ?

All of them are working hard to make their content successful then why some of  the brands lag behind ?

Its because their content is not much effective, they are not using correct strategies.

When a content fails, takes away a lot.

– It creates stress.
– The time devoted to prepare the content gets wasted.
– The money associated with it gets wasted.
– It takes away attention from something that might work better.
– The content then needs to be powered with an expensive ad.

The question that arises here why content fails? Much effort and time has been put into it,but not getting the desired results.

Here are some reasons due to which a content might not work so well and to to fix them.

– Your content is not relevant and interesting–

The content should be really useful for your audience, it should provide knowledge and values. Also, it should interest the people. Boring content will not generate any readers or shares for your content.

Be it be any topic, try to analyse what way the people will love it, make it the same.

Some content which you may find relevant and interesting might not do same for the people.

How to fix ?

Do the research about what people want and try providing creative and interesting content for the same. Provide the content that keeps relevance with the topic, don’t get out of track

Involve some of the funny examples or stories.

– You don’t optimize the content–

Your content should contain what people are looking for. The keywords that they search needs to be included.

Structure the on-site content properly by using title tags and meta descriptions, add appropriate images and try to insert links.

How to fix it ?

Each piece that you create should be optimized.

Put your keywords in title tag, headings, URL, alt images tag and wherever relevant. In addition to that make sure that your site is optimized for mobile users.

Remember it needs to be optimized, not over optimized

– Promotion is not enough –

It might be possible you have prepared the best content, but just creating it and placing it online won’t fetch you viewers.

You need to promote your content, let people know about your content.

How to fix it ?

Tell people to go through your content, let them know that you have got something useful for them.

Some of the common and effective ways to promote are paid ads on Google or Facebook, sharing on social media pr asking the influencers to mention it to their audiences.

You can even incorporate with offline media.

– You simply stop –

Some brands do so well with their content, they interest people, have an optimized content but then after sometime they just stop.

For making your content marketing to be successful you need to be consistent. It not a work of a day or a month but you need to make it a part of your culture.

How to fix it ?

Try not to discontinue, include this in your habit. Once it becomes your regular part, you won’t miss it.

In a regular interval not too long and not too short, keep posting some useful content.

– Too much of self-promotion –

Don’t do this mistake of making your brand the epicenter of the every content you publish.

People are not there to read your promotions or ads, they need the knowledge.

It may look tempting to write content that revolves around your brand, but won’t help the readers and in turn neither you.

How to fix it ?

Adding 3-4 lines about your brand and product or services is very different from preparing whole content around your brand.

Try not to waste people’s time and provide with them really good content. Do not mention your brand in every line or para.

– Chosen wrong marketing channel –

You need to wisely choose the channel, preferred by most of your target audiences. If you have a larger portion of your target audience at twitter but if you get active with LinkedIn, it may not yield good results.

Always analyze the results of your activities after certain periods of time to understand what is working and what is not.

How to fix it ?

Fixing this problem will be not that tough. Choose the most apt marketing channel where you can reach out to a maximum portion of your target audience and start posting.

Final Thought

Content marketing is one of the most effective thing or tool for your business to reach put to wider range of audience.

It’s been proven to be effective at driving traffic, reach and sales. However if its not working for you then you need to see what might be holding you back.

Get started now if you are not getting the desired results.