A restaurant’s menu is one of the first things that guests will interact with. That’s why it’s crucial to make sure your menu makes an outstanding first impression.

Great restaurant menu designs can enhance a dining experience, and help customers make happy and satisfying choices.

A thoughtfully and carefully designed menu can also make a notable impact on revenue by drawing attention to profitable menu items and leaving a lasting impression with guests.

Here, we discuss several visual strategies for designing outstanding menu for your restaurant that will, that will also help you increase your profit margins .

1. Be aware of eye scanning patterns:

According to some studies, the pattern of reading a restaurant menu is thought to focus more at the center of the right half.

Whereas according to some other study is says that customers read the menu as a book, that is starting from the top left corner.

2. Use white space:

White Space, which is the empty space between paragraphs, pictures, buttons and other items on the page. White space de-clutters a page by giving items room to breathe.

So it improves reader comprehension.

3. Divide menu into logical sections:

A mixed up menu will be hell for your restaurant, the layout of the menu should be clear and uncluttered.

Make it easy for the customers to search for the dishes by arranging them sequentially and grouping logically.

For example, all sweets under one, all drinks under another.

4. The Visual should direct:

You can draw a customers’s attention towards what probably will give you more profit. If something is important, highlight it.

Use boxes, borders, colors all to attract them to specifics.

5. Pictures need to be selected very carefully:

Photos on your menu must be of extremely high professional quality, which may be mostly.

In general, if you don’t want to spend much on the menu, its better not to put any pictures, but don’t use the mediocre photos.

6. Choose apt colors :

The colors in the menu should be based on your target audience and theme of the restaurant.

Different colors have different psychological effects on a viewer, so your color scheme will help to set the mood of a restaurant as well as draws attention to certain food items.

7. Showcase the value smartly :

Your menu is the direct reflection of your restaurant’s pricing strategy.

You can highlight the economic prices by highlighting the combos.

8. Don’t load too much for the customers :

Presenting hundreds of option in the menu will not fetch you more, instead will confuse the customer.

Reduce the variety of raw ingredients required, increase the efficiency of staff to prepare and present the food better and at the same time, help your customers make a quick decision.

Conclusion

Designing menu may sound an easy task, but actually is not that light-weighted. Your menu can speak a lot about your dishes and definitely everything about your pricing strategies.

Keep it simple for customers to choose.

Want to make your restaurant even more organised and successful ? Want to have a restaurant management system that will make this easy for you ?