People usually take to the internet to discover new restaurants, write reviews, browse menus and make table reservations. Restaurant marketing is not only about good food pictures but a lot more. It could sometimes be tricky in today’s digital world. The competition has increased a lot, you will need to give your all to be successful.

You can use this guide to market your restaurant in clever ways that stay true to your brand and resonate with your audience.

1. Connecting with Your Customers through Social Media
Make Social Media the voice of your brand. It is an engagement platform where you can present great content-to increase.

According to studies, the internet user of today spends an average of 142 minutes socializing online.

Well, most of the restaurants do have a social brand existing. But the question is are they creating enough visual content to attract the customers? Here are few things that you need to pay attention on.

Social media strategy:
Use the suitable social channels for increasing your brand reach.

Instagram- useful for publish images and videos.
Facebook- 78% of businesses use facebook to increase their business.
Twitter- Live tweeting will engage the customers.

Video Marketing:
Videos are viewed 5 times more than static content. Then the question comes videos about what?

-Behind the scenes video, about the recipes of your famous dishes.
-Videos of special occasions.
-DIY cooking videos.

Foodie Photos:
Tempt your customers in with the most delicious dishes at restaurant. Click the most inviting the photos of the same that catches the customers’ attention.

2. Loyalty Programs:
Loyalty programs could be understood as giving incentives to the customers who are ready to repeat visits to your restaurant. This is a nice way to engage the customers.

These incentives could be given to customers that visit you frequently first, those who get the maximum social shares for you.

3. Get a Website:
A website can help your restaurant more than you can think of. Having a website for your restaurant is like having a food shop in every part of the world. If you want your restaurant to grow really big then you must get a professional website.

4. Start a blog:
Maintaining your own blog on your website is a very good idea. Its a great way to keep your customers updated.Blogs offer the chance to experiment with your restaurant’s voice and personality. Share your successes and struggles, funny stories, recipes, and anything else you think might interest your customers.

5. Partner up With Delivery Services:
in today’s digital environment, everybody searches for ease. Several online delivery services have emerged who help people get the food wherever they want. Several restaurants have tie up with these delivery services so that customers can order. You can be one of them and expand the business online.Some customers may even discover you for the first time through services such as these!

6. SMS and Email Marketing:
Catch up your customers through giving them continuous updates about your restaurant. Be it some special offers or some new addition to your menu, anything. Keep the customer updated.

7. Reach Out to Local Bloggers and Influencers:
When you are a new restaurant it might be little tough for you to generate reviews and hype about your business. One great way to do so is to invite food bloggers to your restaurant to give you a try, and consider giving them offering a meal or so. Very kindly ask them if they would be willing to review your restaurant and share their experience online.