Will you be okay if your competitor takes over your customers ? Definitely No.

No business owner will ever want its competitor to stand ahead. That’s the reason, with the increase in competition everyone is in search of that magic element that will increase both sales and website traffic.

Its true that no one notices the common but the unique one.

A mango kept in the basket full of apples enjoys much attention

Same goes, when the customers search for some product or services, the unique, most apt and with the best quality shows up.

You want that product to be yours ?

Every seller will want the same, but then that alone could not fetch you anything. You need to work for it.

This will arise a question in your mind, How to be unique, when every business owner is putting the best efforts.

Here are some ideas on how to stand out from the competition.

1. Know yourself and your competitors 

The best brands know themselves, their strengths, their weak points, their failures and their successes. The also know where they want to be in future.

After knowing your brand well, you need to know your top competitors. What to do to be successful? What are their unique selling points? Is there something that enhances their services? And all that you need to know to make yourself even better.

2. Create a USP

USP, Unique Selling point, unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.

Great websites and great brands do things differently than others.

3. Keep it simple but interesting 

The first is making your product or service easily understandable at a glance. If it takes several minutes to understand, then you are loosing customers.

You can take help from the reviews at your website as well as from that of the competitor, that what problems the users faced due to complicated content and then you can work accordingly.

The second thing revolves around user experience, to make your web presence interesting.

4. Do invest in your brand 

Make money and do put some back into the brand in order to grow. There is always a scope to make better, you can enhance your product’s design or add some products.

5. Keep consumer pain points in your mind 

If you want to win customers over, a great way to do that is to soothe their pain.

The best products and services are those that make somebody’s life easier.

6. Hire best people & retain them

At some point, your web-based business is going to need additional help. And when it comes to hiring, you need to ask yourself whether your candidates truly have the potential to bring needed value to your position.

If yes then retain them for the long term and if not then you can’t help them.

Keeping the employees happy help increase workplace productivity.

7. Keep your website fresh 

Old is Gold, this is what we all have heard from old times.

But that’s not true for keeping up your website for search engines. It wants the fresh-new stuff that could help people.

Fresh and relevant content attracts users as well as search engines.

8. Create powerful offer or guarantee  

Guarantees are a great way to reduce the perceived risk of buying your product or service. Eliminating the hesitation for making a purchase can lead to more sales.

Plus it could make your company seem more trustworthy.

For example, for electronic appliances we all might think of LG or Whirlpool.
Why? Are they giving us anything for free? No, its the trust and quality.

Conclusion  

Competition is a good thing. Its a sign that there’s a demand for your service or product. Another benefit is that it makes you better. Competition gives us the drive to constantly improve and be better than our competitors.

Standing out from your competition is less about what your competitor is doing and more about understanding your consumer and appealing to their needs above all.