A headline is of great importance, a little time spent finding the right headline can make a lot of difference.

Even if you have a truly unique and innovative content, it will get ruined without a powerful heading. Also, bad headlines can cause marketing to fail.

A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines.

Here are some tips you can consider when writing headlines.

1. Make your headline descriptive

The web headlines need to be descriptive, it needs to tell people what they can expect from the article or the content.

The non descriptive headlines don’t work for SEO, it will affect your rankings too.

You need to write something that can stand on its own.

2. Target a keyword with high search volume

The headline you write should target a specific keyword with significant search volume. It will help you optimize the headline to drive targeted traffic through organic or paid search.

There are plenty of tools you can use to find keywords, that will fetch you huge traffic, to use in your headlines. For example, Google Keyword Planner.

You can type some of the potential keywords to get an idea of the traffic it can derive.  Similarly add more keywords with medium to high search volume.

But you need to be outstanding with your content to stand out of the huge competition for high search volume keywords.

3. Try to include numbers in your headline

The numbers and figures are easy for brain to process, that’s the reason people are inherently attracted to numbers. Our brains are attracted to numbers because they automatically organize information into a logical order.

According to some study, it is found that headlines with numbers significantly outperform headlines without numbers.

4. Do Competitive research 

Do have a look at your competitor’s article around the same topic.

Find for the things that are attracting people. Do look what they are missing and that you can include. See what headlines are working for them.

5. Keep it concise

Making the headline descriptive does not means just stuffing of the unnecessary words to increase the word.

The words you put should be relevant, else is its not essential then remove it.

If we take the example of Google is shows some first 50-60 characters initially, so try to make it meaningful.

6. Keep its language simple but powerful

Let people understand what you are trying to tell. If you use the words that are bland, uninspiring or unknown by most then your potential readers going to be turned off.

Don’t complicate, when simple can do better. Stick to simple but powerful language.

Conclusion

Headlines are crucial for getting your content read, increasing your social shares and improving your brand. It will be the first thing your readers will see, and its your job as well as need to convince them to choose your content over others.

With these tips, your headline writing game has the potential to reach new click-through rate highs!