Ways of advertisement

Purchased Online Ads

Posting ads on websites that receive heavy traffic is one way to get the word out about your business.

Social networking sites such as Facebook have advertising programs that allow advertisers to target very specific demographics.

The best known service is Google’s Ad Words, but hundreds of other companies can help you position your ads on suitable sites.

Social Media Marketing

The catch is that you’ll need to invest significant time in building a presence, and making your content engaging enough to be worth following.

Frequent premiums for your followers, in the form of discounts, giveaways or “flash sales,” can help a lot.

Newspaper Ads

Attaching an incentive, such as a coupon, to the ad can help you judge its effectiveness. Purchasing an ad in a section relevant to your business

Radio Advertising

A catchy jingle and quick tag line can enhance a radio ad’s effectiveness.

Matching the station you choose with your target demographic is key.

If you want to reach adults aged 35 to 64, an adult contemporary station is a good bet. An alternative or urban station is good to reach youth aged 18 to 24.

Television Advertising

Television ads on local stations might require time and effort to produce, but can be especially effective if you sell a product or service with a high price point.

You can certainly justify the difference in price if a TV ad can reach customers who would not respond to radio.

Public Speaking

Offer your services to organizations that could benefit from one of your workshops or lectures.

Bring business cards and promotional materials to the event to encourage your audience to spread the word about your services.

Door Hangers and Flyers

Canvassing the neighborhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information.

Event Sponsorship

Advertising your product or service through event sponsorship can take many forms.

One option for events that require a hand-stamp for entry is to provide the venue with a stamp that bears your company logo; the attendees will then have your logo close by for a day or two afterwards.