Its not a thing to tell, you must be aware about your website being the heart of your digital marketing campaign. Many of your prospect’s first impression of your company will be based on what they see on your website.

There are several explanations as to why you could want to redesign your website. Maybe your visitors aren’t converting or the bounce rates are too high. Maybe your website doesn’t reflect your business goals and vision any longer, or worse – it’s not mobile friendly.

Digging deep and understanding your reasoning and the needs of your buyer personas is essential before you even think of reaching out to web development agencies.

Is there really a need to redesign website ?

Your website can be a major source for leads and revenue and if it isn’t, it might be time to take a close, hard look at how it’s performing. Your prospects visit your website to decide whether to buy from you and if they aren’t satisfied, they will leave and quickly forget about it.

If you give them a nice experience, they might be swayed to visit your pricing page.

You need to redesign your website for the following reasons:

1. Your brand has been updated:

To keep up to the changing times you need keep your brand updated. Accordingly you must redesign your website if you want to stay current with your audience.

Your site should effectively reflect your brand. If you have recently updated your brand or thinking to do so then you must think for redesign of your website.

Your website should also be kept updated with your latest services.

2. Leads aren’t remaining on your site:

When you get visitors to your site, you want them to stay on your pages. Your website is the first reflection of your business. If people are leaving your site soon after they find it, you may need to rethink your design.

We don’t think that you want to keep loosing those due to poor design. Make your website more modern and up-to-date which will keep engaged the audience.

3. Navigation is a challenging:

Website navigation is important to the success of your website visitor’s experience to your website. The website’s navigation system is like a road map to all the different areas and information contained within the website.

If it becomes hard to access information on your website, the customer will get irritated. So maintain a quick and easy navigation scheme.

4. Your site is slow:

For an instance, if you visit some site, I don’t think you will wait for more than 3-4 seconds for the site to load. Same goes for the visitors to your website.

Users hate to wait for slow loading pages. They want to access information quickly and easily. If your page takes too long to load, your leads may head towards your competitor’s site instead of yours.

While redesigning you can optimize the code and related things that will prevent you from bogging down your site.

5. It is not responsive:

In today’s time, most of the people, including us also, use mobile phones more often than the computers to search for anything. That means your website should not cause trouble to the viewers using mobile phones.

Your website should flexibly adapt the size of the screen making the user experience delightful.

6. Your website is not optimized for search engines:

A website redesign can help you improve your site architecture so that it is more SEO friendly. A website redesign can help you improve your coding and make your website as a whole more SEO friendly utilizing custom page urls, H1, H2, H3 Tags, Page Titles and Alt Tags.

Get Started Your Website Redesign today !! It can give your company a whole new and fresh face. It will help you gain back the freshness in your business.